The case for release schedule

Here at izyware, we are hard at work everyday thinking about how to solve problems. Given the simplicity that the system provides, it is sometimes tempting to try to push the new ideas into production as soon as possible and test them immediately. But this approach has pitfalls:
- Things seem easier on the surface. A simple change might end up taking up a lot of time due to unknowns.
- It can be disruprive
So, we developed a process to manage this: The sales and marketing teams have a (non-ending) list of feature requests, improvements, etc. that get captured by product managers. The new features and creating new release is done every other week. This will reduce the amount of disruption while keeping track of innovation and new ideas.

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